Why write a newsletter? And why send it to Women?

by Carolyn Cobos

Those are two very good questions and I would like to tell you the “why” behind this new creation.  I am a 53 year old woman and a sales person who is proud of my profession. I have been in the heating and air conditioning industry for over 18 years.  I have learned a lot and I have seen a lot of what is happening in homes everyday throughout the Front Range and probably the entire country.  I also have purchased and owned homes. I have experienced things from a home owner perspective as well as a service provider perspective. So, why does that matter to you, right? Well in a nutshell, I have a great deal of respect for women and I want to share the knowledge that I have gathered over the years. My goal is to share with you information that will put you in the driver’s seat.  By reading this monthly newsletter you will learn more about the mechanics of your home, the maintenance required of the mechanical systems, some potential repairs and life expectancies of the equipment. Wouldn’t it be wonderful to call for service or repair and feel that you are not vulnerable to the scare tactics used by so many people, that you can ask intelligent questions and then make an informed decision regarding the work to be done and who should do it. That’s it. That is the goal of this monthly newsletter.

A little story on “why” I’m writing this newsletter. As part of my job, I go to meet owners in their homes to discuss adding on to the heating system and replacing systems when it is necessary to do so. I have noticed a trend that has disturbed me to the point of waking me up at night to think about it. It has been very obvious that women who are the head of household are typically not being offered the same complete range of choices and options that male head of households are. In one week alone, I had the opportunity to meet with three different women do discuss replacing their furnace and air conditioning systems. Each of the women was offered the least efficient furnace and air conditioner manufactured. They each had gotten at least three quotes. It was not until I met with each of them, were they talked to about the different efficiencies of equipment as well as rebates and tax credits that are available right now.  The estimator’s that spoke with each of these women seemed to decide for them what they “should” buy instead of educating them on the options and letting them decide. Why? In the same week EVERY home I went into that was either co-owned or solely-owned by a man, the sales offers were complete and each of the men had been given the full story of their choices. REALLY?

I feel uncomfortable when I have to take my car in for a repair. My lack of education and understanding of automobiles makes me feel like I have the word “sucker” on my forehead as I walk into a repair shop. When I am given a list of repairs I often wonder, does my car really need all of this? Maybe it does but I always wonder. I would imagine you go through this scenario when you need to have a service technician come into your home for repair and maintenance.  We can change this!

Please share this with your sisters, girlfriends, co-workers. Send this to every woman you know who is taking care of a home and is responsible for all or a portion of the upkeep and maintenance related to home ownership.  Send in your questions and ideas for future columns.  Each month there will be tips on how best to use the systems in your home. There will be information about how to perform home owner maintenance with YouTube videos showing how to execute each task.  Remember ladies, we can be stylish AND knowledgeable regarding all the mechanical aspects of our homes.

I hope you enjoy this first edition. I look forward to hearing from you regarding your feedback and ideas for future articles.

See you soon,

Carolyn

www.HorizonMechanical.com

This entry was posted in Cooling, Heating, HVAC News, Indoor Air Quality, Plumbing, Water Heaters. Bookmark the permalink.

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